(Morrisville, N.C.) Parkway SleepHealth Centers, a Triangle leader in the diagnosis and treatment of sleep disorders has named The Marketing Machine as its agency of record to lead a major corporate re-branding and customer communication effort.
The Marketing Machine will be managing Parkway’s marketing, advertising, and public relations as it seeks to further educate patients and the general public to the dangers of illnesses brought on by sleep deprivation, and the availability of treatments to correct these problems.
“We needed someone with proven experience to take a proactive approach to consumer and media relations to let people know they don’t have to live with disruptive sleep disorders,” Donna Manjorin, LPN, RPSGT, practice director for Parkway SleepHealth Centers said.
“The Marketing Machine has the marketing, advertising, graphic design and PR resources we need to get that message to our target audiences,” she added.
New logo design, website and online enhancements, marketing collateral materials, strategic messaging, and customer communication pieces are some of the elements The Marketing Machine is providing to help increase market penetration and drive activity at Parkway’s state-of-the-art sleep study facilities in Cary, Raleigh and Garner.
“We’re known for being a full-service agency for graphic design, marketing development and management, PR, collateral materials, and website design, all of which are a big part of getting Parkway’s message across,” said Paul Spinak, president of The Marketing Machine.
“The fact that we serve as one single, organized point of contact for all these pieces of the puzzle saves time and money while ensuring quality,” he added.
The firm began its engagement with Parkway SleepHealth Center by redesigning its logo, working through a detailed discovery process to fit the company’s corporate culture of dedication to patient health and wellness. This reflects The Marketing Machine’s approach to building effective marketing campaigns from the brand-out, starting with solid graphic design.
The firm’s success in achieving design expertise garnered praise from the Printing Industry of the Carolinas just last year, which recognized The Marketing Machine with an award for a multi-dimensional direct marketing package.
The Marketing Machine continues to build its service offerings and incrementally add staff and resources, bucking the trend of agencies downsizing in a difficult economy. The firm now has a dozen employees servicing over 100 clients involved in the restaurant industry, professional services, engineering, and software manufacturing, just to name a few of the market sectors effectively outsourcing their communication needs.
For information on Parkway SleepHealth Centers, visit www.parkwaysleep.com. To find out more about The Marketing Machine services including signage, branding, logos, website design, letterhead, tradeshow materials, corporate collateral, email marketing, commercial products, logo apparel, letterhead, and brochures, as well as for help with intricate business development and public relations campaigns, visit www.theMmachine.com.
About The Marketing Machine
The Marketing Machine is the Triangle’s leader in effective and innovative corporate branding and customer communication, providing full-service marketing, advertising, and public relations to businesses of all shapes and sizes. The firm’s print services division, Second Gear Printing & Promotions, offers short-run digital printing, long-run offset printing, customized promotional and apparel products and trade show display service, while its recent acquisition of Apex Signs & Designs provides access to proven expertise in banners and vehicle wraps, vinyl and hand-lettering, decals, and screen printing. The Marketing Machine is conveniently located minutes from RDU and RTP, and is a proud member of the Morrisville Chamber of Commerce. For more information, visit www.theMmachine.com.
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