RALEIGH, N.C.--Innovative creative services agency The Marketing Machine is sharing key info on an offline, one-to-one method of reaching customers through its informative blog post "Direct marketing by mail – alive and kicking butt" available online at theMmachine.com.The post is the latest in an ongoing series of educational pieces sharing best practices in differing facets of business-to-business and business-to-consumer marketing employed by the agency in successful, thought-provoking marketing campaigns for clients.
"Direct mail is once again becoming an important facet of client marketing that helps create a brand that resonates with prospects and customers, and drives sales in a controllable manner. This is especially true for brick and mortar businesses, as well as some B2B," Paul Spinak, company president, said. He continued, "There aren't many channels that can be as focused (geographically, demographically, vertically, etc.) as direct mail."
The blog post points out how The Marketing Machine is seeing increased interest in direct mail, which can be very cost-effective under the right circumstances. The post shares details of a B2C campaign for a customer wherein a multi-touch self-mailer directed people to a landing page with a $250 return on investment for a new customer, with the direct mailer itself running only about $1 per piece.
"Email marketing has been hot for years, and direct mail has taken somewhat of a back seat. It's almost as if direct mail has been rediscovered, but its effectiveness and return on investment is as impressive as ever with the right mix (timing, offer, list, creative, etc.) and the right client," Spinak said.
Direct mail is re-establishing itself as a cornerstone of ongoing marketing initiatives requiring regular maintenance that many companies' in-house marketing directors have approved and funded, Spinak explained. To fully realize their return on investment, The Marketing Machine is brought in to lend its expertise in fulfilling the marketing plan, developing the creative, doing all the execution and project managing end-to-end.
"In some cases, we use our skills to come up with a campaign, other times our clients come up with ideas they need us to carry out. For us, every situation is another level of partnership, but who does what is wide open in order to best fit every client's needs," Spinak said.
"We enjoy playing the hero, taking a burden off a marketing director so they can do their job, focusing on the vision and not so much on the execution, which can draw heavily on internal resources," he added.
Making the right direct mail choices for the right circumstances and squeezing more out of mailings are some of the other areas covered in the direct mail blog post, which joins other educational pieces on theMmachine.com's blog, "The Werd", such as the difference between marketing and advertising, why graphic design is important and how to capture more business with successful landing page design.
The blog posts are written by different members of The Marketing Machine’s creative services team, based on their years of experience helping customers grow their businesses. The agency regularly applies marketing best practices working with business owners, C-level executives and marketing directors in a wide variety of sizes and industries as an outsourced member of their internal team.
The Marketing Machine provides quality, innovative marketing consulting; advertising campaign development; creative services; web design, strategy and Internet advertising; direct mail; email marketing; and a wide array of supporting services such as video production, photography and public relations design to connect clients with their customers, engaging with them to have messages resonate in the midst of the constant noise and clutter of competitors.
For more information about The Marketing Machine, visit theMmachine.com.
About The Marketing Machine
The Marketing Machine is your go-to partner for comprehensive branding, marketing expertise and strategy, campaign planning, project management and graphic design solutions. They are an innovative creative services agency specializing in assisting their clients grow their businesses, whether it's a company getting serious about their marketing or a high-profile nonprofit or corporation whose marcom staff is wearing too many hats and needs a reliable partner. The Marketing Machine boasts years of experience and expertise working with business owners, C-level executives and marketing directors as an outsourced member of their internal team, enabling TMM to address every project with open communication and a focus on professionalism. Their creativity-friendly business structure and location in the heart of the action in downtown Raleigh help The Marketing Machine create an environment of excitement and innovation in its team that is passed along to the clients. Learn more about how you can start building and maintaining a strong brand at theMmachine.com.
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