MORRISVILLE, N.C.--Innovation and commercialization firm Montie Design is hosting a two-day seminar for businesses looking for professional guidance in taking a product from concept to marketplace. The informative class, "Getting Your Product to Market 101 - How to Design, Prototype, and Manufacture Your Product" is being taught by Montie Design President Montie Roland, a product design veteran who regularly presents on product design and commercialization throughout North Carolina.
"The process of moving a product from concept to finished goods on the loading dock requires a broad skill set. Each step also means a new vendor with different concerns, requirements and terminology. Even seasoned corporate product developers seldom get exposed to the entire process. We want to provide attendees with an overview of the challenges and semantics that they will encounter at each step of the way," Roland explained.
He went on to say that his firm’s experiences with the Montie Gear line and Montie Design work for corporate clients and entrepreneurs provides a real world context and examples for the class.
"We're keeping the class size very small to allow for extensive interaction and sharing," Roland added.
Spread over two days to allow for meaningful interaction with Roland, the seminar provides an overview of product development, patent, prototyping, product manufacturing, and sales, as well as low-cost marketing and public relations tools to develop a “buzz” about the final product. The event will take place at the Montie Design offices in Morrisville on Tuesday, June 11, and Thursday, June 13. Cost of the seminar is $250 plus a $7.50 registration fee; reservations can be made online at http://www.eventbrite.com/event/6546126641.
Roland is President Emeritus of the Carolinas PDMA (Product Development and Management Association,) and a member of the Carolinas IDSA (Industrial Designers Society of America) with over 20 years experience in product design and manufacturing.
Montie Design operates its main Research Triangle design shop as well as a secondary manufacturing facility in Spring Creek, N.C., north of Asheville. In addition to helping clients bring over 750 creations to life, the firm enjoys great success with its own Montie Gear line of outdoor equipment it sells directly to consumers. Montie Gear developed out of an internal review of best practices to take a product idea from concept all the way to marketing and sales. The X-Rest, a unique portable shooting accessory, was the "test product" the Montie Design staff came up with to help hunters and shooting enthusiasts gain access to a lightweight, stable platform that weighed only a couple pounds.
The Montie Design team began researching the consumer marketplace, and determined an opening for the product. Soon after they synthesized a buffet of design concepts, utilizing their mechanical design best practices, and designed the X-Rest from the inventor’s point of view, conceptualizing a design and selecting materials that could keep costs down in order to reach a price point attractive to consumers. The team came up with a winning design, found a vendor that could deliver a prototype, pursued testing and design improvements, and eventually released the X-Rest for testing and evaluation by outdoor industry experts.
Positive feedback pushed the design team to begin marketing the X-Rest with a limited budget and added a page for the X-Rest on the company website. Once articles and reviews started appearing, the team saw a rise in traffic and, more importantly, sales.
Success bore additions to the Montie Gear line including a slingshot; ultralight knife; multi-purpose tree hook archery rest for sturdy support of a bow, crossbow, or rifle with a sling; camp rack designed to hold pots, lids, serving bowls and utensils off the ground to dry after cleaning; and new variations of the popular X-Rest and AR-Rest shooting supports for hunters and recreational shooters.
More information about Montie Design is available online at www.montie.com. The X-Rest and other products from the Montie Gear line are available online at www.montiegear.com.
About Montie Design
Montie Design is an innovation and commercialization firm with core competencies in mechanical engineering and industrial design. Active in the product design, defense, and technology sectors, we leverage years of industry leadership and extensive technical capabilities to help clients take products from concept to marketplace that are economical to manufacture, elegant and robust. Montie Design is a North Carolina company headquartered in the Research Triangle region with clients across the country and overseas. We are dedicated to economic development throughout our home state and furthering excellence in design and engineering. For more information, visit www.montie.com.
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