RALEIGH, N.C.--Innovative creative services agency The Marketing Machine is keeping its 15-year anniversary momentum going strong with regular updates to its blog "The Werd" at theMmachine.com/blog, sharing best practices and do's and don'ts of branding and graphic design. The team of gurus, designers and project managers at The Marketing Machine published another detailed blog post, "Logos Rock! – Part II" which is the second in a deep conversation about company logos and the important role they play in business development. "Sharing our comprehensive branding, marketing, campaign planning and graphic design expertise with prospects, clients and peers through our blog helps us spread ‘The Werd’ on tools and methodologies we use in our essential core services to keep client brands in front of target audiences and grow their market share," Paul Spinak, company president and creative director, said.
By better educating business and non-profit communities on marketing best practices, Spinak said, we hope to help strengthen their understanding of the value and effectiveness of properly designed and managed rebranding efforts and marketing campaigns.
"We run into so many marketing directors who haven't had the experience of collaborating with an external team that can bring a fresh approach, seasoned talent and creative focus to not only get a campaign done, but to do something they never could have done in-house," he explained, pointing out that the ultimate goal is to produce a high return for clients on each initiative.
Detailed posts available online at theMmachine.com/blog include information about:
- How to stand out in a crowd via an effectively produced and packaged brochure
- Strategies for helping to blast through creative blocks
- A discussion of how and why some logo icons go epic
- The effectiveness of content marketing
- A two-part detailed conversation about logos
The continued effort being put into development of "The Werd" coincides with The Marketing Machine celebrating its 15th year of helping customers grow their businesses through comprehensive branding strategy and targeted buzz-building campaigns.
Over the years, The Marketing Machine's strength and knowledge have been based on the diversity of its clients, and as a result, the agency has surrounded itself with a talented group of people with varying skill sets. These marketing and branding professionals have developed effective tools and methodologies to take projects from concept to marketplace with corporate branding, direct mail, email marketing, graphic design, website design, advertising campaigns and marketing collateral.
"The Werd" is written by different members of The Marketing Machine's creative services team, based on their years of experience helping customers grow their businesses. The agency regularly applies marketing best practices working with business owners, C-level executives and marketing directors in a wide variety of industries and business sizes, acting as an outsourced member of their internal teams.
The Marketing Machine provides quality, innovative marketing consulting; advertising campaign development; creative services; web design, strategy, and internet advertising; direct mail; email marketing; and a wide array of supporting services such as video production, photography and public relations design to connect clients with their customers, engaging with them to have messages resonate in the midst of the constant noise and clutter of competitors.
For more information about The Marketing Machine, visit theMmachine.com.
About The Marketing Machine
The Marketing Machine is your go-to partner for comprehensive branding, marketing expertise and strategy, campaign planning, project management and graphic design solutions. We are an innovative creative services agency specializing in helping our customers grow their businesses, whether it's a company getting serious about their marketing or a high-profile nonprofit or corporation whose marcom staff is wearing too many hats and needs a reliable partner. The Marketing Machine boasts years of experience and expertise working with business owners, C-level executives and marketing directors as an outsourced member of their internal team, enabling TMM to address every project with open communication and a focus on professionalism. Our creativity-friendly business structure and location in the heart of the action in downtown Raleigh help create an environment of excitement and innovation in our team that’s passed along to our clients in the work we do. Learn more about how you can start building and maintaining a strong brand at theMmachine.com.
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