(Morrisville, N.C.) Full-service marketing and branding firm The Marketing Machine is celebrating 14 years of providing clients with creative innovative, and effective graphic design, email marketing, direct mail, content development and multi-channel marketing campaigns to successfully achieve business development goals. The increasing number of marketing directors needing to outsource fulfillment of strategic campaigns and projects continues to fuel the company’s growing business portfolio.
“When the economy went south, a lot of marketing departments got squeezed, leaving many marketing directors on their own, with budgets, plans to implement, but with no manpower to get things done,” Marketing Machine President Paul Spinak said.
“Getting the email program out on a monthly basis, ensuring their strategies gain traction, juggling multiple projects at the same time, these are all things marketing directors continue to need. For the cost of hiring one person to try and get things done, smart marketing directors are spending the same amount or less to outsource their marketing to a whole team of experts like us on a project-by-project basis,” he added.
According to Spinak, when the firm began in 1998, they served strictly local mom-and-pop, brick-and-mortar customers, many of whom the firm has kept to this day. As market sectors have changed, so have Marketing Machine clients, expanding into software, analytics, health care, restaurants, personal services and even national and international companies.
As its client diversification has taken place, so has the firm’s services. “We’ve upgraded our infrastructure and staff to be able to adapt to changing tools and methodologies we see having an impact in the marketplace,” said Spinak.
Conveniently located just down the road from RDU and RTP in Morrisville’s Perimeter Park, The Marketing Machine is an active Morrisville Chamber member dedicated to sharing best practices to help businesses grow. Spinak recently participated in a Business Tool Box workshop for small-business owners at the Chamber, and has published an educational podcast on best practices for advertising, marketing, branding and public relations.
To learn more about The Marketing Machine’s services, visit www.theMmachine.com.
About The Marketing Machine
The Marketing Machine is the Triangle’s leader in effective and innovative corporate branding and customer communication, providing full-service marketing, advertising and public relations to businesses of all shapes and sizes. The Marketing Machine is conveniently located minutes from RDU and RTP, and is a proud member of the Morrisville Chamber of Commerce. For more information, visit www.theMmachine.com.
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