RALEIGH, N.C. -- Innovative Public Relations (www.innovativeprnc.com) is launching an online training program to give entrepreneurs and small business owners an unfair advantage over competitors. The new PR101, PR201, and PR301 courses will give participants working knowledge of how to develop and maintain an effective professional public relations (PR) program to leap-frog competitors in a crowded marketplace and attract eager investors, pre-qualified customers and talented employees.
Understanding what public relations (PR) is — and what it is not — is essential to success. This course will explain the difference and relationship between PR, marketing, and advertising, in addition to introducing the tools and methodologies that make up a professional PR plan. PR101 incorporates two webinars and a conference call, featuring live interaction with award-winning professional communicator and President of Innovative Public Relations David Menzies (including written feedback on participant materials). Supporting documentation is emailed to registered participants, and each webinar is archived for 90 days in a password-protected area for exclusive access at a later date.
Length of program: 3 weeks
Start date: July 10, 2017
Start date: July 10, 2017
WEEK 1 WEBINAR
- understanding the role PR plays in business success
- what PR is (and isn’t)
- PR and the three tiers of business development
- elements of a PR plan
- the difference between a plan and a campaign
- good and bad publicity
- time management and running your PR plan
- deciding who should run your PR plan internally
- do’s and don’ts in using outside vendors
- setting-up benchmarks to track success
- creating a PR plan outline
- Q&A at the end of the webinar with David Menzies
Homework
- review supporting documentation (PR plan elements, do’s and don’ts, webinar summary) emailed to participants
- develop outline of PR plan
- send questions to David Menzies to be addressed during follow-up webinar
WEEK 2 WEBINAR
- reviewing your PR plan outline
- developing the tools for use in your PR plan
- identifying your audience (clients)
- determining your true value proposition
- building and re-purposing your strategic messaging
- customizing content
- setting your editorial calendar
- pulling the trigger and getting the word out
- Q&A with David Menzies
Homework
- review supporting documentation (PR plan tools, strategic messaging sample, webinar summary) emailed to participants
- write your first press release and blog post and send them to David Menzies for review and feedback
- send questions to David Menzies to be addressed during final week conference call
WEEK 3 CONFERENCE CALL
Join a live conversation with fellow participants and pick the brain of award-winning PR practitioner David Menzies about launching your PR plan and learn extra ways to disseminate strategic messaging.
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