What is Public Relations?

When incorporating public relations, look before you leap. There are way too many horror stories out there about businesses engaging PR firms or consultants expecting one thing but getting another, resulting in a waste of money, time and resources. Here is a short-but-sweet Entrepreneur primer on what public relations is and is not. https://www.entrepreneur.com/article/331611 #publicrelations #pr #branding #publicity

As Boeing Confronted a Swelling Crisis, It Had Little to Say

A crisis communication plan is an important piece of the PR puzzle. This New York Times article showcases how Boeing seemed to be caught flat footed, either because it didn't have such a plan in place or chose not to enact it. https://www.nytimes.com/2019/03/27/business/boeing-planes.html

Don’t Let Others Dictate the Conversation

There’s so much good news about renewable energy to talk about, it would be a sin to see players in the industry wait for others to start the conversation. https://www.innovativeprnc.com/dont-let-others-dictate-the-conversation/

Three reasons why creativity is key in PR

What role does -- or should -- creativity play in publicity campaigns? #PR #publicrelations https://www.mediaupdate.co.za/publicity/146312/three-reasons-why-creativity-is-key-in-pr

How to Talk to A Reporter

Some savvy advice from UC Berkeley's media relations team on talking to reporters. There's much more to it than what's listed here, but if you want the basics before reaching out to a news outlet or answering a call from one, you should definitely check this out. #PR #mediarelations https://www.berkeley.edu/news/media/cc/reportercalls.shtml

Developing a PR Plan

"When planning your PR activities for the year, as a general rule, consider the full year ahead, plan for six months, and expect to revise after three months." great point in a solid @Entrepreneur article #PR #mediarelations #publicrelations Read More >> https://www.entrepreneur.com/article/173460

Small Business Owners, Startups Focus of New Online Course

Public Relations for Beginners Features 1-on-1 Mentoring, Free Communication Audit

WILMINGTON, N.C. -- A new online course helping small business owners and startups reach prospects, customers, and investors quickly and easily is now available from Innovative Public Relations. Award-winning public relations coach, consultant, and trainer Dave Menzies is teaching the two-week course, “Public Relations for Beginners” for entrepreneurs to build and execute their very own PR programs.

“This course teaches the fundamentals of getting in front of large target audiences with a business or organization’s value proposition to gain an unfair advantage over competitors,” Menzies explained.

Public Relations for Beginners incorporates two conference calls with Menzies, downloadable materials such as Essentials of a PR Toolkit, written feedback on participant homework such as participant PR plans, and one-on-one mentoring with Menzies via email throughout the course.

Participants signing up for the course by March 9, 2018 will receive a free communication audit of their existing or planned business outreach efforts (website, advertising and marketing materials, social media, PR) by Menzies featuring a customized report, Roadmap for Success.

Registration is available online at http://www.innovativeprnc.com/product/publicrelationsforbeginners/

Dave Menzies is an award-winning PR coach, consultant and trainer. He is President of Innovative Public Relations, serving established businesses and startups in the pharmaceutical, government, defense, homeland security, biometrics, engineering, general technology, software, health care, biotechnology, law, retail and nonprofit sectors among others. For more information visit www.innovativeprnc.com.

Wilmington PR Coach, Consultant, and Trainer Hosting Free Webinar November 16

Dave Menzies, President, Innovative Public Relations

Innovative Public Relations President Dave Menzies Helping Entrepreneurs and Startups Build Buzz, Get in Front of Customers

WILMINGTON, N.C. -- Award-winning public relations coach, consultant, and trainer Dave Menzies is hosting a free webinar November 16 to help entrepreneurs and startups learn how to build buzz and get in front of customers. Build Your Business with PR will lay-out what young businesses need to do to rise above competitors and be the main attraction in a crowded marketplace.

Three Keys to Maximizing Your Publicity and Branding Dollars

by David Menzies

Responsible business professionals should conduct regular audits of publicity and branding initiatives to ensure they are effectively reaching prospects, customers and stakeholders. There are three main areas of focus when it comes to examining how you are spreading the word about your business or organization: marketing, advertising and public relations. These three pillars of publicity and branding all work together, with much cross-pollination when it comes to explaining your value proposition to prospects and customers. All three are important, with each one bringing unique aspects to the table.

Marketing

Marketing collateral pieces such as direct mailers, business cards, event exhibiting/sponsorship, brochures, information packets, print and electronic newsletters, and perhaps most important social media marketing tools (website, Twitter/Facebook/LinkedIn profiles) need to be reviewed annually to ensure they are on message and reflect any overarching corporate changes. Something as simple as a tweak in a logo, website URL, or company slogan can wreak havoc with branding and reputation management.

Crisis Communication Provides Outreach Opportunities

by David Menzies 

Is bad news ever good news in the business world? It can be, at least in the realm of public relations. The trick is knowing how to approach situations when things don’t go as planned to turn crisis situations into respectable outreach opportunities.

The bad publicity myth

You may have heard the phrase, “there’s no such thing as bad publicity” uttered in relation to making the best out of a bad situation. Well, of course there is such a thing as bad publicity, and nine times out of ten it’s because it’s handled incorrectly.

Here’s an example: when I was working for a respected institution of higher learning with a major medical center, there were two incidents — one on the university side, and one on the health side — that garnered major international attention. One involved some bad decisions by students that snowballed into a maelstrom of public anger, and the other was an accident by medical technicians that likely could have been avoided.

“How Can I Do PR?” Mini Webinar Available for Entrepreneurs, Startups and Small Business Owners

Discounts, Signups Extended for Innovative Public Relations Do-it-Yourself Online PR Program

CARY, N.C. -- Innovative Public Relations (www.innovativeprnc.com) has published the free instructional video “How Can I Do PR?” taken from a webinar for the course PR101 - Foundations launching this month. The video and webinar are part of an online training program to give entrepreneurs and small business owners an unfair advantage over competitors by implementing an effective professional public relations (PR) program. The video outlines core elements of a do-it-yourself PR plan to leap-frog competitors in a crowded marketplace and attract eager investors, pre-qualified customers and talented employees. The PR101 - Foundations course details how public relations is the most cost-effective form of outreach with the highest return on investment for startups and established businesses alike to get their products and services in front of target audiences.

Entrepreneurs, Startups Can Design their Very Own PR Plans - David Menzies 919-274-6862

RALEIGH, N.C. -- Innovative Public Relations (www.innovativeprnc.com) is launching an online training program to give entrepreneurs and small business owners an unfair advantage over competitors. The new PR101, PR201, and PR301 courses will give participants working knowledge of how to develop and maintain an effective professional public relations (PR) program to leap-frog competitors in a crowded marketplace and attract eager investors, pre-qualified customers and talented employees.

PR101 - Foundations

Understanding what public relations (PR) is — and what it is not — is essential to success. This course will explain the difference and relationship between PR, marketing, and advertising, in addition to introducing the tools and methodologies that make up a professional PR plan. PR101 incorporates two webinars and a conference call, featuring live interaction with award-winning professional communicator and President of Innovative Public Relations David Menzies (including written feedback on participant materials). Supporting documentation is emailed to registered participants, and each webinar is archived for 90 days in a password-protected area for exclusive access at a later date.

Length of program: 3 weeks
Start date: July 10, 2017

Online Program Set to Help Entrepreneurs, Small Businesses Find and Connect with Customers

RESEARCH TRIANGLE PARK, N.C. -- Innovative Public Relations (www.innovativeprnc.com) is launching an online training program to give entrepreneurs and small business owners an unfair advantage over competitors. The new PR101, PR201, and PR301 courses will give participants working knowledge of how to develop and maintain an effective professional public relations (PR) program to leap-frog competitors in a crowded marketplace and attract eager investors, pre-qualified customers and talented employees. “Startups need to be making money, not spending money,” said David Menzies, Innovative Public Relations president.

PRPowerhouse Joins Cleantech Mentorship Program

(Research Triangle, N.C.) The innovative PR and media relations consultancy PRPowerhouse is participating in the 2011 SJF Cleantech Mentorship program, designed to engage early stage entrepreneurs located within the Appalachia region of the United States looking to accelerate the growth of their company by learning from experienced mentors and subject matter experts.

PRPowerhouse President David Menzies will be providing access to over 21 years experience in media relations and PR to participating entrepreneurs via meetings, virtual interactions, conference calls and webinars.

“It’s a commitment of time and energy that is well worth it if we can help launch worthwhile private companies looking to make a difference,” Menzies said.

The SJF Cleantech Mentorship program is designed for business owners in the fields of energy and efficiency, recycling and waste, sustainable agriculture, water management, green building, environmental services and other related cleantech fields. Deadline for entrepreneurs to sign up to be mentored is September 12; to find more information or to register for the program, visit www.sjfinstitue.org.

Operating out of the technology-rich Research Triangle Park region of North Carolina, PRPowerhouse helps businesses and organizations get their brand in front of target audiences in the U.S. and overseas. The firm continues to showcase its expertise in successfully placing clients in major industry publications in such areas as cleantech, clinical pharmacology, pharmacovigilance, biomedical product manufacturing, healthcare technology, technology transfer, intellectual property law, information technology, software and product design.

For more information, visit PRPowerhouse.com.

About PRPowerhouse
PRPowerhouse is an independent consultancy providing full-service public relations and media relations solutions to get clients in front of target audiences. Since 2007, businesses and organizations have been using PRPowerhouse to raise their profiles in the information technology, retail, life sciences, clean tech, product design, healthcare, legal, financial services and nonprofit fields. For information, visit www.prpowerhouse.com.