RALEIGH, N.C. -- Innovative Public Relations (www.innovativeprnc.com) is launching an online training program to give entrepreneurs and small business owners an unfair advantage over competitors. The new PR101, PR201, and PR301 courses will give participants working knowledge of how to develop and maintain an effective professional public relations (PR) program to leap-frog competitors in a crowded marketplace and attract eager investors, pre-qualified customers and talented employees.
Understanding what public relations (PR) is — and what it is not — is essential to success. This course will explain the difference and relationship between PR, marketing, and advertising, in addition to introducing the tools and methodologies that make up a professional PR plan. PR101 incorporates two webinars and a conference call, featuring live interaction with award-winning professional communicator and President of Innovative Public Relations David Menzies (including written feedback on participant materials). Supporting documentation is emailed to registered participants, and each webinar is archived for 90 days in a password-protected area for exclusive access at a later date.
Length of program: 3 weeks
Start date: July 10, 2017
Start date: July 10, 2017
