Three reasons why creativity is key in PR

What role does -- or should -- creativity play in publicity campaigns? #PR #publicrelations https://www.mediaupdate.co.za/publicity/146312/three-reasons-why-creativity-is-key-in-pr

7 Free Tools That Can Transform Your Content Marketing

If you don't have time, money, or resources to spare for content marketing, this @Forbes piece has some suggestions to get things moving in the right direction #publicity #branding https://www.forbes.com/sites/amarhussaineurope/2019/03/21/7-free-tools-that-can-transform-your-content-marketing/

How to Talk to A Reporter

Some savvy advice from UC Berkeley's media relations team on talking to reporters. There's much more to it than what's listed here, but if you want the basics before reaching out to a news outlet or answering a call from one, you should definitely check this out. #PR #mediarelations https://www.berkeley.edu/news/media/cc/reportercalls.shtml

Amazon HQ2 Debacle Makes for Learning Experience

"Amazon could have avoided all the negative publicity if it had just run the bidding process quietly" - great PR case study  #Amazon #HQ2 @CNBC https://www.cnbc.com/2019/03/02/amazon-hq2-publicity-grab-backfiring.html