Three reasons why creativity is key in PR

What role does -- or should -- creativity play in publicity campaigns? #PR #publicrelations https://www.mediaupdate.co.za/publicity/146312/three-reasons-why-creativity-is-key-in-pr

Three Keys to Maximizing Your Publicity and Branding Dollars

by David Menzies

Responsible business professionals should conduct regular audits of publicity and branding initiatives to ensure they are effectively reaching prospects, customers and stakeholders. There are three main areas of focus when it comes to examining how you are spreading the word about your business or organization: marketing, advertising and public relations. These three pillars of publicity and branding all work together, with much cross-pollination when it comes to explaining your value proposition to prospects and customers. All three are important, with each one bringing unique aspects to the table.

Marketing

Marketing collateral pieces such as direct mailers, business cards, event exhibiting/sponsorship, brochures, information packets, print and electronic newsletters, and perhaps most important social media marketing tools (website, Twitter/Facebook/LinkedIn profiles) need to be reviewed annually to ensure they are on message and reflect any overarching corporate changes. Something as simple as a tweak in a logo, website URL, or company slogan can wreak havoc with branding and reputation management.

3 Keys for Entrepreneurs in Public

by David Menzies

For entrepreneurs, especially for those bootstrapping their startups, getting a huge return on investment for every effort is essential to success. Most new business owners keep this in mind for the vast majority of their business operations.

But what about maximizing your R.O.I. for being in public?

Your public persona is your brand, and how you promote and manage your brand can make or break you with important stakeholders like prospects, customers, investors, employees, strategic partners and others. Each and every time you step out of the office and head into a public setting, you are representing your business.

With this visibility brings opportunities.