by David Menzies
For entrepreneurs, especially for those bootstrapping their startups, getting a huge return on investment for every effort is essential to success. Most new business owners keep this in mind for the vast majority of their business operations.
But what about maximizing your R.O.I. for being in public?
Your public persona is your brand, and how you promote and manage your brand can make or break you with important stakeholders like prospects, customers, investors, employees, strategic partners and others. Each and every time you step out of the office and head into a public setting, you are representing your business.
With this visibility brings opportunities.
