Crisis Communication Provides Outreach Opportunities

by David Menzies 

Is bad news ever good news in the business world? It can be, at least in the realm of public relations. The trick is knowing how to approach situations when things don’t go as planned to turn crisis situations into respectable outreach opportunities.

The bad publicity myth

You may have heard the phrase, “there’s no such thing as bad publicity” uttered in relation to making the best out of a bad situation. Well, of course there is such a thing as bad publicity, and nine times out of ten it’s because it’s handled incorrectly.

Here’s an example: when I was working for a respected institution of higher learning with a major medical center, there were two incidents — one on the university side, and one on the health side — that garnered major international attention. One involved some bad decisions by students that snowballed into a maelstrom of public anger, and the other was an accident by medical technicians that likely could have been avoided.

“How Can I Do PR?” Mini Webinar Available for Entrepreneurs, Startups and Small Business Owners

Discounts, Signups Extended for Innovative Public Relations Do-it-Yourself Online PR Program

CARY, N.C. -- Innovative Public Relations (www.innovativeprnc.com) has published the free instructional video “How Can I Do PR?” taken from a webinar for the course PR101 - Foundations launching this month. The video and webinar are part of an online training program to give entrepreneurs and small business owners an unfair advantage over competitors by implementing an effective professional public relations (PR) program. The video outlines core elements of a do-it-yourself PR plan to leap-frog competitors in a crowded marketplace and attract eager investors, pre-qualified customers and talented employees. The PR101 - Foundations course details how public relations is the most cost-effective form of outreach with the highest return on investment for startups and established businesses alike to get their products and services in front of target audiences.

3 Keys for Entrepreneurs in Public

by David Menzies

For entrepreneurs, especially for those bootstrapping their startups, getting a huge return on investment for every effort is essential to success. Most new business owners keep this in mind for the vast majority of their business operations.

But what about maximizing your R.O.I. for being in public?

Your public persona is your brand, and how you promote and manage your brand can make or break you with important stakeholders like prospects, customers, investors, employees, strategic partners and others. Each and every time you step out of the office and head into a public setting, you are representing your business.

With this visibility brings opportunities.

STARTUP TECHWIRE WEEKLY UPDATE - JUNE 18, 2017

Startup TechWire reports on business, innovation, and education for America's vibrant startup community, in addition to covering interesting tech from around the world. Advertising and sponsorship opportunities are available; contact Editor/Publisher David Menzies at startuptechwire@gmail.com or call (919) 274-6862 for information.

South Carolina Entrepreneurial Program Adds Companies
SCRA fosters South Carolina's Innovation Economy by supporting entrepreneurs, enabling academic research and its commercialization, and connecting industry to innovators.
http://www.startuptechwire.com/2017/06/south-carolina-entrepreneurial-program.html

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NEW! Bury the competition under a landslide of positive publicity for your business that you generate yourself. Learn how with PR101, starting July 10 -- for more info visit >> http://www.innovativeprnc.com/product/pr101-foundations/
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FUTURES NYC Startup Accelerator Launches
Focused on emerging technology in the live events industry, FUTURES will provide workspace, access to clients, mentorship, and tailored workshops to participating startups, curating a community of like-minded entrepreneurs.
http://www.startuptechwire.com/2017/06/futures-nyc-startup-accelerator-launches.html

Able Device COO listed among 2017 Women of M2M
COO & Co-founder, Leigh Ann Ryals, has been named among Connected World magazine’s 2017 Women of M2M (WoM2M).
http://www.startuptechwire.com/2017/06/able-device-coo-listed-among-2017-women.html

Cisco Investments Joins Actility $75 Million Series D Funding Round
The funding will enable Actility to roll out industrial IoT solutions with its partners for key verticals such as logistics and supply chain, smart buildings and energy and utilities; to accelerate its global growth; and to make strategic investments to enhance its technology portfolio.
http://www.startuptechwire.com/2017/06/cisco-investments-joins-actility-75.html

Insurtech Startup Announces $8 Million Funding Round, Led by IA Capital
The company also announced the launch of a first-of-its-kind Smartphone Protection product, which marks the sixth insurance category SURE offers consumers nationwide.
http://www.startuptechwire.com/2017/06/insurtech-startup-announces-8-million.html


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